Texas Democrats Prepare for Competitive Primary to Face Ted Cruz in 2024

Texas Democrats are gearing up for a competitive primary to challenge U.S. Sen. Ted Cruz in the 2024 election, with U.S. Rep. Colin Allred and state Sen. Roland Gutierrez expected to be key contenders. A group of Democratic operatives has launched a super PAC called Lose Cruz, aiming to defeat the incumbent senator by exposing his record and positions. The PAC plans to spend “millions” on voter outreach and advertising.

Cruz’s campaign has dismissed the super PAC as an effort to boost Allred, who has already raised $2 million and garnered national endorsements. The potential primary between Allred and Gutierrez could turn negative, reminiscent of past Democratic primary battles in Texas.

The operatives behind Lose Cruz bring experience from high-profile statewide campaigns, with a focus on building a winning coalition of voters. A recent poll showed Allred leading Gutierrez in a hypothetical primary, but also highlighted the challenge of building statewide name recognition.

As Texas Democrats work to unite and strategize for the upcoming election, the race against Cruz is shaping up to be a closely watched and contentious battle.